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Dimple has been recognised as an ABA100 Winner for Brand Management in The Australian Business Awards 2017. The Australian Business Award for Brand Management recognises organisations that have achieved outstanding results through initiatives that demonstrate excellence in brand management.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

For more information on The Australian Business Awards and the 2017 ABA100 Winners visit www.australianbusinessawards.com.au.